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Fantasy Impact: 2008’s Coaching Changes

by Adam Caplan

NFL Reporter/Insider, FantasyGuru.com
Published, 6/5/08

This year’s not a big year for head coaching changes, with only four new ones in 2008 compared to seven in 2007. However, it’s still an important year to analyze because there were a number of key coordinator changes that will definitely affect fantasy production on the field this year. 

Understanding the ramifications of this year’s switches is yet another piece to your potential fantasy championship puzzle, so let’s take a look at this year’s changes.

Atlanta Falcons
Head Coach: Mike Smith
Offensive Coordinator: Mike Mularkey
Defensive Coordinator: Brian VanGorder
 
Overview: Smith takes over for Bobby Petrino, who quit before last season was over. Smith comes over from the Jaguars, where he was their defensive coordinator since 2003. Mularkey was the Dolphin tight ends coach in 2007, and he ran their offense in 2006. Mularkey was also the Bill head coach for two seasons (2004-2005), but he’s well-known for his stint as the Steeler offensive coordinator (2001-2003). VanGorder has mostly been a defensive coordinator and defensive assistant in college for the better part of the last 19 years. He did spend one year coaching the Falcon linebackers (2007) and Jaguar linebackers (2005).
 
Offensive Analysis: Mularkey is a veteran coach who will use a power-rushing scheme. This will be a ball-control offense, much like Mularkey’s units with the Steelers. That’s why the team signed free agent Michael Turner, a power back, to handle the bulk of the carries. While his offense will be far from pass happy, receivers such as Hines Ward and Plaxico Burress were productive under Mularkey in the past. Tight ends haven’t been really involved, which might explain why the position wasn’t addressed in the off-season after Alge Crumpler departed, although Randy McMichael did have 62 receptions in 2006 with Mularkey calling the plays. The backs haven’t caught the ball much, either, which may not bode extremely well for Jerious Norwood.

 
Defensive Analysis: VanGorder will be responsible for running Smith’s 4-3 defensive scheme. Smith’s scheme with Jacksonville was much like most 4-3 fronts, but the defense was always known for being physical. Of course, Atlanta is lacking in talent in several areas on defense, so don’t expect much from them as far as fantasy is concerned.
 
Final Verdict: Turner will get a lot of carries in this scheme if he can stay healthy. This is a pretty conventional offense, and if the team is behind, you’ll see more throwing and better numbers in the passing game than expected. However, Mularkey’s scheme works best when the run/pass ratio is balanced, so Turner will be a key cog.
 
Baltimore Ravens
Head Coach: John Harbaugh
Offensive Coordinator: Cam Cameron
Defensive Coordinator: Rex Ryan (holdover)
 
Overview: Harbaugh will be a head coach for the first time in his NFL career, taking over for Brian Billick, who was fired. Harbaugh was the Eagle secondary coach last season, and before that he was Philadelphia’s special teams coach for 13 seasons. Cameron was the Dolphin head coach last season and before that, he was the offensive coordinator for the Chargers for five seasons.
 
Offensive Analysis: The main reason Cameron got the OC job was because the team didn’t want to change their power rushing philosophy, which Cameron has used for many seasons. So that’s good news for starting RB Willis McGahee because they will have a run-first mentality. But the backs will catch the football in his scheme, too. LaDainian Tomlinson averaged about 68 catches per season under Cameron and Ronnie Brown was averaging over five catches per game in Miami last year before suffering a season-ending knee injury. McGahee caught a career-high 43 passes last season, but he could be in store for more work in the passing game. Rookie RB Ray Rice, a good receiver, should also be a factor in the passing game. Cameron is also a very good teacher of quarterbacks and has been credited with the development of Drew Brees and Philip Rivers. So Cameron will be responsible for the grooming of first-round pick Joe Flacco, who is seen as the future at the quarterback position for Baltimore. Antonio Gates also developed into arguably the best NFL tight end with Cameron calling the plays for the Chargers, so that bodes well for veteran Todd Heap.
 
Final Verdict: McGahee could post career highs in yards, catches, and TDs this season if he stays healthy based on how well backs have done in Cameron’s system over the years. Heap should also have a productive year if he can manage to avoid injury. But don’t expect big numbers from the wide receivers based on the history of that position under Cameron.
 
Buffalo Bills
Head Coach: Dick Jauron (holdover)
Offensive Coordinator: Turk Schonert
Defensive Coordinator: Perry Fewell (holdover)
 
Overview: Schonert takes over for Steve Fairchild, who left to become the head coach at Colorado State. Schonert was Buffalo’s quarterbacks coach for the previous two seasons and has been coaching the position with five different teams for over 11 seasons. This is his second stint with Buffalo (coached quarterbacks 1998-2000).
 
Offensive Analysis: Buffalo ran a very conservative offense last season (ran nearly 58% on first down) and Schonert is on record saying there will be changes. "The offense will be different," he said earlier this year in interview with the team’s official website. "I'm going to put my stamp on it. It's going to be our offense, not my offense. I want to get the coaches involved. I like having the players involved and their input. We're going to be more diversified than the past two years. I'm probably going to be a more aggressive play caller than what we saw last year. I can't say what we're going to be to this point, but I know where I want us to be." Because of the QB inconsistency last season, Buffalo became very conservative and more of a run-based offense. If Schonert is more aggressive like he says he plans to be, that will mean more passes to the receivers, especially to Lee Evans. Play-action passes will become more of a factor in the new system, so that means for them to work, they have to run the ball well. Marshawn Lynch should get plenty of touches in this system, and as Lynch himself told us in May, backup Fred Jackson will see possibly as much action in the passing game as Lynch. Marshawn also told us that he and Jackson could be on the field at the same time, with one of them split out wide. Lynch added that the offense will be much more fast-paced, with the hopes of creating some big plays.
 
Final Verdict: It was tough to watch Buffalo’s offense last season, but if Schonert is as aggressive as he says he’s going to be, that should mean better things for Evans and the rest of the receivers, even the tight ends, who rarely were used previously. And we should see Lynch catch a lot more passes this season.
 
Cincinnati Bengals
Head Coach: Marvin Lewis (holdover)
Offensive Coordinator: Bob Bratkowski (holdover)
Defensive Coordinator: Mike Zimmer
 
Overview: Zimmer takes over for Chuck Bresnahan, who wasn’t retained. Zimmer was the defensive coordinator for the Falcons last season, and before that he held the same position with the Cowboys for several years.
 
Defensive Analysis: While Zimmer will run a base 4-3 scheme, he’s expected to use some elements of the 3-4 since Cincinnati will have better depth at linebacker this season. Zimmer seemed out of place using the 3-4 at the end of his tenure with Dallas, but when he was using the 4-3, his defenses were generally pretty solid and very physical.
 
Final Verdict: If all their injured players are back healthy this season, Cincinnati’s fantasy defense could be much better, but they’re still best drafted as a backup. After all, there are still a lot of talent issues at various positions.
 
Cleveland Browns
Head Coach: Romeo Crennel (holdover)
Offensive Coordinator: Rob Chudzinski (holdover)
Defensive Coordinator: Mel Tucker
 
Overview: Tucker takes over for Todd Grantham, who wasn’t retained. Tucker was Cleveland’s secondary coach the past few seasons.
 
Defensive Analysis: Tucker may make some small adjustments in their 3-4 scheme, but he’s expected to keep the same principles. However, he should be a bit more aggressive. The team added a lot of talent to their front three, so that could help boost their sack numbers.
 
Final Verdict: Cleveland’s secondary was a disappointment last season under Tucker, so unless the pass rush is significantly better as well as the tackling (the defense was poor against the run in 2007), this fantasy defense isn’t going to be anything more than an average backup.
 
Denver Broncos
Head Coach: Mike Shanahan (holdover)
Offensive Coordinator: Rick Dennison (holdover)
Defensive Coordinator: Bob Slowik
 
Overview: Slowik takes over for Jim Bates, who resigned. Slowik becomes Denver’s third defensive coordinator in the last three seasons. He was previously Denver’s secondary coach and before that, he was the Packer defensive coordinator for one season.
 
Defensive Analysis: Slowik is known as a solid secondary coach and Denver already has one of the league’s best secondaries. What Denver hasn’t had in recent seasons is a good front four and that could remain a problem, since they didn’t address it in the off-season other than acquiring underachieving DT Dewayne Robertson from the Jets. Denver’s linebackers aren’t anything special either.
 
Final Verdict: We don’t see much changing here until the front office starts to add some top talent to the front four, so this fantasy defense isn’t really worth drafting. Bates was considered a big failure last year, so this group probably can’t get any worse in 2008, at least.
 
Detroit Lions
Head Coach: Rod Marinelli (holdover)
Offensive Coordinator: Jim Colletto
Defensive Coordinator: Joe Barry (holdover)
 
Overview: Colletto, the team’s offensive line coach last year, takes over for Mike Martz, who wasn’t retained. He spent one season in college as an offensive line coach and before that, he was Baltimore’s offensive line coach from 1999 through 2005.
 
Offensive Analysis: Martz wasn’t brought back because the team thought he was too pass happy, which is obviously his bread-and-butter. Colletto will use a power-based rushing game that will be the focus of the offense. That explains why the team selected RB Kevin Smith in this year’s draft. The coaches believe the rookie is a good power runner who can handle a lot of carries, so he’s the guy who will clearly benefit from the change in offensive philosophy.
 
Final Verdict: Colletto’s power rushing philosophy isn’t good news for Roy Williams owners, since he may not be as involved as in years past. However, since they won’t use a lot of three- and four-receiver sets, meaning Shaun McDonald and Mike Furrey likely won’t catch a lot of passes, Williams and Calvin Johnson could still be fine.
 
Houston Texans
Head Coach: Gary Kubiak (holdover)
Offensive Coordinator: Kyle Shanahan
Defensive Coordinator: Richard Smith (holdover)
 
Overview: Shanahan takes over for Mike Sherman, who became the head coach at Texas A&M. Shanahan was Houston’s quarterbacks coach last season and their wide receivers coach the previous season.
 
Offensive Analysis: Don’t expect anything to change here since Shanahan will be running the West Coast scheme that Kubiak brought with him from Denver. And Kubiak got that from Shanahan’s dad, Mike. The younger Shanahan is only 28 years old and hasn’t ever called the plays before, so it will be interesting to see if Kubiak still calls the plays on game days. We should also point out that offensive line guru Alex Gibbs is with the team as assistant head coach/offense. Gibbs is one of the best line coaches in the history of the league, and he’ll bring with him the true Bronco zone scheme, which can greatly improve their running game.  
 
Final Verdict: In terms of the passing game, we don’t see anything changing here and it’s a good thing that Shanahan worked with starting QB Matt Schaub last season. The only potential negative here is if Shanahan gets to call the plays and struggles with that role. But Kubiak is still there and can help. The running game should be more effective, and either Ahman Green or Chris Brown could enjoy success if healthy, as most backs on teams coached by Gibbs have done.
 
Jacksonville Jaguars
Head Coach: Jack Del Rio (holdover)
Offensive Coordinator: Dirk Koetter (holdover)
Defensive Coordinator: Gregg Williams
 
Overview: Williams takes over for Mike Smith, who was named the Falcon head coach. Williams was previously with the Redskins as their assistant head coach/defense (2004-2007). He also had stints as the head coach of the Bills (2001-2003) and as the Titan defensive coordinator (1999-2000).
 
Defensive Analysis: Williams is known for usually being very aggressive with his 4-3 scheme, and that’s a bit of a departure from the way Smith ran his defensive scheme. You could see more blitzing from the linebackers, for example. Williams wasn’t able to be as aggressive as he wanted to be in recent seasons with Washington because of injuries in the secondary, but Jacksonville has a deep secondary. They also took two defensive ends high in this year’s draft, so Williams should be able to bring it with the pass rush much more in Jacksonville.

Final Verdict: The addition of Williams as the defensive coordinator could be an improvement for fantasy owners to take note of because you could see more turnovers forced. Jacksonville usually hovers around the top-10 fantasy defenses, but with Williams calling the shots, they could be much better.
 
Kansas City Chiefs
Head Coach: Herman Edwards (holdover)
Offensive Coordinator: Chan Gailey
Defensive Coordinator: Gunther Cunningham (holdover)
 
Overview: Gailey takes over for Mike Solari, who wasn’t retained. Gailey comes over from the collegiate ranks, where he was head coach at Georgia Tech. Gailey was last in the NFL with the Dolphins (2000-2001). Before that, he was the head coach of the Cowboys (1998-1999) and offensive coordinator of the Steelers (1996-1997).
 
Offensive Analysis: Gailey got the job because head coach Herman Edwards wanted to keep the power rushing approach to their offense. Gailey ran a similar power rushing attack with Miami, Dallas, and Pittsburgh, so we’ll see the same philosophy in place this season. However, Gailey is more imaginative than his predecessor, so if the offensive line can block better, we could see better passing numbers. 
 
Final Verdict: You’ll see starting RB Larry Johnson get the ball plenty in Gailey’s scheme, as other running backs have in the past (Emmitt Smith, Lamar Smith, and Jerome Bettis) under Gailey. That’s the good news. But without an improved offensive line, the numbers may not be as good as fantasy owners are looking for.
 
Miami Dolphins
Head Coach: Tony Sparano
Offensive Coordinator: Dan Henning
Defensive Coordinator: Paul Pasqualoni
 
Overview: Sparano comes over from the Cowboys, where he was their offensive line coach (2003-2007). He’s also been with the Jaguars, Redskins, and Browns, coaching the offensive line and tight ends. Henning was fired as the Panther offensive coordinator after the 2006 season (was the OC there since 2002), and he was out of the league last season. He was the Jet OC (1998-2000) prior to that. Pasqualoni coached the Cowboy linebackers the past two seasons and their tight ends prior to that (2005). He was also the head coach at Syracuse University (1991-2004).
 
Offensive Analysis: Henning, a Bill Parcells guy, is known as an old-school coach who has a power rushing philosophy. Running backs such as Stephen Davis and Curtis Martin have flourished in Henning’s system. However, it’s believed he was fired by Carolina because his system was not imaginative. Still, Steve Smith saw his career take off under Henning and veteran Muhsin Muhammad (16 TD catches in 2004) also did well with Henning. Jake Delhomme (29 TD passes in 2004) and Vinny Testaverde (29 TD passes in 1998) became better passers in Henning’s system. So the numbers are there to prove that players involved in the passing game can do well in his scheme.
 
Defensive Analysis: The belief is Miami will run a base 3-4 scheme with some elements of the 4-3. After all, the current personnel grouping in Miami is better suited for the 3-4. But the bottom line is there’s little talent on the defensive side of the ball here, so it’s going to take a while before we see anything significant fantasy-wise.  
 
Final Verdict: Henning will be working with a very young group of receivers and not much talent at quarterback, so the passing numbers should be mediocre at best. While some backs have done well under Henning, Ronnie Brown is coming off ACL surgery and Miami’s offensive line still needs to be upgraded on the interior. Down the road, after the team settles on a quarterback and the talent on the offensive side is improved, Henning’s offense could be decent.

San Francisco 49ers
Head Coach: Mike Nolan (holdover)
Offensive Coordinator: Mike Martz
Defensive Coordinator: Greg Manusky (holdover)
 
Overview: Martz comes over from the Lions, where he was their offensive coordinator for the past two seasons. He takes over in San Francisco for Jim Hostler, who was not retained.
 
Offensive Analysis: Martz will bring his timing-based offense with its diversified passing game. The key to this passing game is that the quarterback must get the ball out of his hands quickly and on time to his receivers because there are no audibles. The quarterback and receivers will use sight adjustments and tweak the play call based on the coverage from the defense. So struggling QB Alex Smith will have to shorten his release in order for the passing game to work. That’s why QB Shaun Hill will have a decent chance to win the job: He gets the ball out of his hands quicker. While Martz won’t ever be considered a play-caller who likes to run the ball, his backs will catch it. Former Lion RB Kevin Jones caught 61 passes in 2006. Former Ram RB Marshall Faulk had five straight years of catching at least 80 passes in Martz’s system. Martz not only will get the ball to his starting receivers, but the backups will catch the ball, also. Lion WR Shaun McDonald, who was #4 on their depth chart, caught 79 passes last season. Tight ends haven’t been used much in Martz’s system, but part of that is because he hasn’t had many good players at that position to work with over the years.
 
Final Verdict: Martz’s offense is a proven system, so whoever starts at quarterback has a chance to be productive. And seeing what backs have done under Martz, we have to feel good about the possibilities for Frank Gore in this system. As mentioned above, even the back-up receivers have a chance to be productive. This could be a very interesting passing game and offense to watch this season.

St. Louis Rams
Head Coach: Scott Linehan (holdover)
Offensive Coordinator: Al Saunders
Defensive Coordinator: Jim Haslett (holdover)
 
Overview: Saunders takes over for Greg Olson, who wasn’t retained. Saunders comes over from the Redskins, where he was their offensive coordinator (2006-2007). He held the same position with the Chiefs (2001-2005) prior to that.
 
Offensive Analysis: Saunders will still use a power rushing philosophy as he did with Washington and Kansas City, but he’ll use snippets of Mike Martz’ timing-based passing game. We’ve seen Trent Green become a Pro-Bowl quarterback under Saunders, so that bodes well for Marc Bulger. Running backs such as Clinton Portis, Larry Johnson, and Priest Holmes have all done well under Saunders, and he’ll ask his backs to catch the ball, too. Johnson and Holmes, of course, have finished in the top-five fantasy producers at their position previously, so the history is there for Steven Jackson to produce big numbers if he and his offensive line can stay healthy. We’ve also seen Eddie Kennison (miraculously) revive his career with Saunders, and Tony Gonzalez flourished in his system, as did Chris Cooley. So just about every position is capable of producing numbers. On the downside, the knock on Saunders is that his playbook is too large and that it takes too much time for the players to learn. That was a common complaint by the Redskin players in Saunders’ first year with them. However, Saunders worked for the Rams before he got the job with the Chiefs and he’ll be installing a similar system this season, one Bulger and #1 wideout Torry Holt already know.
 
Final Analysis: Just based on what we’ve seen from running backs in this system, Jackson could be in store for a big year. Saunders relies on a lot of shifting and motion with his receivers, so this is a complex system that is going to put pressure on opposing defenses. We could also see Bulger, Holt, Randy McMichael, and Drew Bennett do well if everything comes together here. In short, this could be a very interesting offense to watch this season, especially if the healthier and upgraded offensive line improves.
 
Tennessee Titans
Head Coach
: Jeff Fisher (holdover)
Offensive Coordinator: Mike Heimerdinger
Defensive Coordinator: Jim Schwartz (holdover)

Overview: Heimerdinger is back in the same position with Tennessee for the second time in his career (2000-2004). He was also an assistant coach with Denver the past two seasons. He was the Jet offensive coordinator for one season (2005). He replaces Norm Chow, who wasn’t retained.
 
Offensive Analysis: Heimerdinger likes to throw down the field after establishing his power rushing attack. While he runs a ball-control offense (his offenses finished in the top five of time of possession five times), he helped develop Steve McNair, Eddie George, Derrick Mason, and Frank Wycheck. And Justin McCareins, who is also back for a second stint with the team, did well the first time around under Heimerdinger. While his scheme is pretty balanced between the pass and the run, the biggest issue that he’ll face is speeding up the progression of Vince Young, something Chow couldn’t accomplish.
 
Final Analysis: Heimerdinger doesn’t have a lot to work with at the wide receiver position, so expect another ball-control, power rushing attack, especially since he has an inexperienced signal caller behind center in Young.
 
Washington Redskins
Head Coach: Jim Zorn
Offensive Coordinator: Sherman Smith
Defensive Coordinator: Greg Blache
 
Overview: Zorn takes over for Joe Gibbs, who decided to retire for the second time. Zorn coached the quarterbacks for Seattle (2001-2007). Smith was the Titan running backs coach for the past 13 seasons, going back to the franchise’s time in Houston. Blache replaces Gregg Williams, who left for the same post with Jacksonville. Blache was a defensive assistant with Washington the past four seasons and was defensive coordinator for the Bears (1999-2003) prior to that.
 
Offensive Analysis: Zorn will bring the West Coast offensive scheme with him, and he’ll call the plays. While the backs didn’t catch a lot of passes in Seattle, that doesn’t necessarily mean Clinton Portis won’t. After all, it’s not a secret that former Seahawk Shaun Alexander didn’t have good hands and wasn’t asked to catch the ball much. It will take some time for Jason Campbell to adjust to another offensive system (third in his career) and some insiders question whether he can be accurate enough to handle such a precise passing game. The tight ends didn’t catch a lot of passes in Seattle, but again, there weren’t really any good ones there. Tight ends in this system are usually asked to stretch the field, so Chris Cooley should be involved quite a bit. That’s also probably why they drafted speedy TE Fred Davis. The receivers will be asked to learn new route combinations in this system, so there will be an adjustment period for them as well as the quarterback.
 
Defensive Analysis: When Blache was Chicago’s defensive coordinator, his defenses were known for being solid and physical. The problem with Washington’s defense is their lack of pass-rushing talent. And their secondary has depth problems as well as injury concerns. Williams couldn’t seem to solve the pass rush problems and he’s one of the best defensive minds in the game, so it’s hard to see Blache doing any better.
 
Final Verdict: This is a new system Zorn’s bringing in, so don’t expect big passing numbers right away. But if the players can speed up their learning process, you could see an improvement in the second half of the season. This is an offense that usually is much better in the second and third seasons of the installation.

In addition to his work with FantasyGuru.com, Adam Caplan is a regular host on Sirius NFL Radio and co-hosts “Sirius Fantasy Football” with FantasyGuru.com Magazine Publisher John Hansen Friday nights from 8-11 on Sirius NFL Channel 124.

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